Avocurl
AVOCURL was created out of a dorm room by Jasmine Curtis when she grew tired of products leaving her hair dry and brittle. After learning that 75% of cosmetic products marketed toward Black women showed signs of toxicity, she sought to find a more natural solution to her hair care needs.
Meg & Munro managed the email marketing, public relations, and content creation for this haircare brand. With our work, email marketing engagements grew over 300%. Glamour listed Avocurl as Best Hair Mask for Kinky Curly Hair, and The View Daytime featured our brand visuals.