Once deemed an acceptable safe haven for selfies and flamboyant body images, Instagram is now prime space for marketers to reach plugged-in buyers. Recent trends suggest that consumers are buying more goods based on their Instagram feed than traditional methods of consuming information.
This mobile photo sharing app has increasingly become a utopia for consumer products ranging from clothing and food to vacation destinations. Now, being an influencer or celebrity with a massive following is not the only way to cultivate a precise audience that will buy.
Instagram Enters The Ad Game.
Many advertising dollars are increasingly spent on social media campaigns with the goal of not only generating brand awareness, but also user interaction. According to Forrester research, users on Instagram are far more likely to engage with brand posts than Facebook (58 times higher engagement) and Twitter (120 times higher) .
Instagram sponsored posts allows businesses to share their story with a highly engaged audience in a creative, high-quality environment all the while driving action with ads. Similar to Facebook, advertisers can specify exact location, demographics, interest, and behavior to captivate the ideal buyer.
The ability to apply identical targeting from previous or existing Facebook campaigns makes an easier jump to the Instagram platform. In the challenge of not knowing your ideal customer, tools such as prizm generate comprehensive consumer insights to help target customers prefences and where best to locate them.
Before taking on the visual world of Instagram, see how to best structure your campaign for your business and branding goals.
What Exactly Are Instagram Ads?
Instagram ads appear similar to Instagram photos, with the exception of a sponsored mark displayed on the top right corner of a picture. Users have the option of liking a sponsored photo, clicking through to a brands page, or selecting the call to action.
Why Advertise On Instagram?
Instagram offers a highly engaging, organic way to target your ideal audience. Instagram offers three types of ads: images, video, and carousal. This allows businesses to utilize enticing imagery to tell a story and trigger action, especially through their call-to-action button. Similar to Facebook’s algorithm, Instagram favors high engagement as a determining factor on how frequently your ad is shown.
What Pictures Should My Business Post?
It is important that your images and videos look organic. Instagram is known for it’s attractive visual features. If you want your sponsored posts to drive results, it is imperative that you take the time to create compeling visuals that will capture attention.
Original Post: USA TODAY NETWORK (Marketing)
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(2) “For Brands, Your Instagram Feed is Better Than Vogue or Time.” Saiidi, Uptin. CNBC. 21 May 2016
(3) “Instagram Influence Marketing: What Two College Student Projects Taught Us.” Humphrey, Michael. Forbes. 3 June 2016.
(4) “Instagram Ads: Everything You Need To Know.” Soronkina, Olsy. Hootsuite. 8 November 2014
(5) Nielsen Prizm. Segmentation Solutions. 2016